The week of Apple’s 4S and Steve Jobs

October 9, 2011

The Apple iPhone 4S was announced last Tuesday  then sadly one day later former Apple CEO Steve Jobs lost his long struggle with cancer. Jobs had been diagnosed with a rare pancreatic cancer seven years ago and had undergone a liver transplant in 2009. Last Friday, the day of Steve Job’s funeral,  Apple enthusiasts rushed to preorder the iPhone 4S, giving the company a psychological boost as it came to terms with the death of co-founder Steve Jobs.

Preorders for the iPhone 4S are coming in thick and fast;  AT&T said it had ‘‘more than 200,000 preorders in the first 12 hours alone’‘, making the iPhone 4S ‘‘the most successful iPhone launch we’ve ever had.”

Reaction to the 4S is key for Apple, because it is an indication of whether the company can continue to generate desire for its devices. Smartphones are Apple’s single-largest product category by revenue. Early consumer demand for the iPhone 4S could be shaped by an outpouring of emotion surrounding this week’s death of Jobs. Steve Jobs will be remembered as the man who had a gift for giving us easy-to-use products we did not even know we wanted.

Jobs, the co-founder of Apple, was among the first to see the potential of the mouse-driven interface for the Mac computer in the early 1980’s. He went on to develop the iPhone, iPad and iPod by excelling in an understanding of technology and popular culture. Jobs has been quoted as saying that ” It’s not the consumer’s job to know what they want.

The Sunday Times suggests ” Jobs achieved his cult status not just by being single-minded, driven, focused, perfectionist, hard-driving,  uncomprimising and a total ballbreaker – but he also made high tec so easy that even grown-ups could use it.” His ethos was – ‘You know you can do this. Its easy.’

So how will Apple survive without Steve? Will you still want the next Apple smartphone after iPhone 4S? Apparently, you will, as much of the credit for a new products’ visual and operational simplicity should also go to Apple’s brilliant British designer Jonathan Ive Ive’s believes the future of Apple is rosy as the possibilities to create new computer products, forms, and materials are endless.

Our takehome message is – if you don’t have a smartphone: iPhones are still the kings of the smartphone world, with unsurpassed access to high-quality applications and the world’s most advanced iOS 5 (operating system). Check out our latest reviews of iPhone 4 and iPhone 4S.

Did you know that more people choose Three for their iPhone 4 than any other network? Go to our sponsored links for the latest deals.

The iPhone 4S is here

October 5, 2011

Apple has announced release of their  most amazing iPhone yet. Although many of you may be disappointed that the 4S model appears unchanged visually and the screen size remains the same, the troublesome antenna has been altered and there is now global roaming with a dual-mode GSM and CDMA radio.
iPhone 4S. It’s the most amazing iPhone yet.

The iPhone 4S is to be released in the UK on October 14 with pre-orders available from October 7. All models of the iPhone 4S will be available in both black and white versions. In the UK the iPhone 4S will be carried by O2, Orange, Three, T-Mobile and Vodafone.

The 16GB version will cost $199 and 32GB version will cost $299 and there’s another option this time around, a 64GB model for $399. The effect of the release will make the current iPhone 4 and earlier models even cheaper. Keep checking our site for the latest PAYG deals.
The iOS 5 is the latest operating system. It includes a ‘notification center’ a new device allowing you one convenient location for email, texts, friend requests etc etc. To access you just swipe down the screen and new notifications appear briefly at the top of your screen without interrupting what you are doing. To update to iOS 5 you just connect to your Mac or PC and follow the onscreen instructions in iTunes.

Apple’s 4S has a dual-core A5 chip for blazing fast performance and stunning graphics; an 8MP camera with advanced optics; full 1080p HD resolution video recording; and Siri, an intelligent assistant that helps you get things done just by asking plus over 200 new features.
iCloud is available from October 12th. The iCloud services include iTunes, Photo Stream and Documents. The iCloud is seamlessly integrated into your apps, so you can access  content on all your devices (iPhone, iPad & iPod touch). ICloud stores your music, photos and documents, keeping them all up to date automatically, wirelessly pushing them to your iPhone devices, Mac & PC and it will be free with  iOS 5.

Check this website for a more focused review of the iPhone 4S in the near future and the latest deals from our sponsored links.

New iPhone will boost iPhone4 sales

October 4, 2011

Although nothing is certain, it seems increasingly likely that a new iPhone will be launched later today. The Mail Online suggests that an iPhone 4S, rather than iPhone 5 will be released after 6pm BST as this is when Apple hold their ‘Let’s Talk’ iPhone Event in California marking new CEO Tim Cook’s first appearance since taking over from Steve Jobs.

iPhone 5 Release In Doubt As Apple Holds 'Let's Talk iPhone' Event TodayAdditionally, reports of an iPhone 4S – a cheaper, entry version of the iPhone 4, could be unveiled later this evening state Gizmodo and Eurogamer. Leaks from Apple’s own inventory appear to confirm that any new iPhone will have the fast A5 processor found in iPad 2.

Whenever the new iPhone is launched we predict that there will be a steep rise in sales of previous iPhone models. The online marketplace saw this trend last year when the iPhone 4 first went on sale.  The effect of a new release is to lower the price and accessiblity of earlier models leading to a serious surge in sales.

EBay expects the launch of the iPhone 5 to stimulate sales in the smartphone market as a whole, not just for the new model. More than half a million iPhones have been sold via eBay UK online since they were launched, including used and brand new handsets. Mobile Marketing indicate that a iPhone was sold via eBay UK every 2 minutes. Many iPhone  shoppers are looking for great deals, rather than the latest iPhone model. Sales of mobile phones accounts for 10% of all purchases on eBay UK and eBay mobile apps have been downloaded over 47 million times globally.

Angus McCarey, retail director for eBay UK is quoted “Our figures show that savvy shoppers are ready and waiting to get their hands on the iPhone 4 at a cut down price.”

You might also want to check out the latest pricerunner’s iPhone deals on our sponsored links.

If you are more interested in acquiring a new model iPhone be aware that it is expected to smash iPhone 4’s sales record of 1.7 million handsets in one day. Selling your old iPhone on eBay looks like the easy peasy bit!